Pintentions

As a pandemic shuts people in, Pinterest reaches out to support and reassure employees.

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Launched at the onset of the COVID-19 pandemic, Pintentions is a message to employees that they are more important than the priorities of a few weeks ago. And sometimes the best way forward is to pause, take a breath, and start again.
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The Pintentions shape is always shifting and stretching. It represents the spaces we are confined to during the pandemic, be it a house, apartment or a room. This shared experience connects people even when apart.

weekly videos

“Days”
Brand Launch
“Take Care”

slack posts

more cases