Building Better

For Pinterest’s Women’s Conference, Hi, Hello helped express the theme of ‘Building Better’ with a visual brand system to activate the experience at every touchpoint.

brand strategy
brand identity design
digital website design
print brand design

Pinterest’s 2021 women’s conference brought together influential voices from around the globe to examine the status quo of challenges all women face, find ways to break from it and start to build a world that works better for all.

brand strategy design

the building blocks

Women are no longer interested in building a better world with the uniform bricks of the way things have worked. They are redefining the way they build, and the building blocks are as unique as the women who will thrive in this new space.

brand strategy design

Choose Wellbeing

brand strategy design

Actionable Allyship

brand strategy design

Personal Growth

brand strategy design

Self-defined Success

brand strategy design

Elevating Perspectives

brand identity design

brand identity system

logo design

logo

brand identity system
brand identity system

black + white photography combined with building blocks

unique color combinations per speaker

digital design

speaker introductions

The 24 hour event was viewed by over 1,300 attendees in 15 countries. Each of the 60+ lectures started with animations that introduced the speaker.

Stock image shown in place of the speaker’s portrait

Stock image shown in place of the speaker’s portrait

Stock image shown in place of the speaker’s portrait

packaging design
HH_Icons_Label_print white copy 3.png

mailer kit

print design
digital website design
digital design
digital design
digital design

more projects

Purpose

Coinbase Learning

Garvin’s Grounds

Pintro

PostKnife

Calyxt

Pintentions

IntegraDose

Future U

brand design

16 West 26th Street #200, Minneapolis, MN 55404

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brand strategy

strategy

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digital

retail food packaging design

packaging

print brand design

print

environment design

spaces