The brand evolves as the business grows from startup to innovation player.
Calyxt was started on the idea that better plants create better outcomes—for people and the planet. They do it by editing genes (not modifying), replicating nature’s course over millenia. After the technology proved viable, the brand was officially a scientific innovator in agriculture.
brand essence: the promise of tomorrow
Nature is the ultimate problem-solver. Always evolving and shifting with an ingenuity as vibrant as it is unpredictable. We help it along, emulating natural methods of gene selection to bring sustainability and wellness to our planet.
brand identity system
Reflecting and respecting nature as the ultimate problem-solver, the brand is vibrant, bold, positive and clean.
core brand messages
Complicated messages are made visual and proprietary.
collateral & sales materials
Soybean oil Calyno is sold directly to restaurants and food service professionals.
private label products
“Emerging as a disruptor in the plant-based technology space meant we needed a creative partner who could not only imagine the possibilities along with us, but help us to articulate our go-to-market strategy and vision for the future.
The Hi, Hello team has consistently over-delivered creative that showcases our company as the front-runner in the gene-editing space and has helped bring our story to life for targeted audiences across a variety of industries.
The team’s responsiveness and keen interest and ability to deeply understand our business objectives has translated to a sharp, distinguishable and articulate brand identity and narrative for Calyxt that we can leverage for years to come.”
- Trina Lundblad, Director of Corporate Communications, Calyxt