Calyxt

The brand evolves as the business grows from startup to innovation player.

brand strategy
brand identity design
digital website design
print brand design
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Calyxt was started on the idea that better plants create better outcomes—for people and the planet. They do it by editing genes (not modifying), replicating nature’s course over millenia. After the technology proved viable, the brand was officially a scientific innovator in agriculture.

brand design
brand strategy

brand essence: the promise of tomorrow

Nature is the ultimate problem-solver. Always evolving and shifting with an ingenuity as vibrant as it is unpredictable. We help it along, emulating natural methods of gene selection to bring sustainability and wellness to our planet.

logo design
brand identity design

brand identity system

Reflecting and respecting nature as the ultimate problem-solver, the brand is vibrant, bold, positive and clean.

brand identity design

color

brand identity design
brand identity design

typography

brand identity design
brand identity design
brand identity design
brand identity design

photography

brand identity design

core brand messages

icon design

TALEN® technology

icon design

Wellness

icon design

Sustainability

brand identity design

Complicated messages are made visual and proprietary.

iconography

icon design
icon design
icon design
icon design
icon design
digital website design

website design

digital website design
digital website design
digital website design
digital website design
digital website design

sales presentation

digital presentation design
digital presentation design
digital presentation design
digital presentation design
digital presentation design
digital presentation design
print brand design

collateral & sales materials

print collateral design
print collateral design
brand design
retail food packaging design

Soybean oil Calyno is sold directly to restaurants and food service professionals.

private label products

brand design
packaging design
brand design
brand design
brand design
brand design
“Emerging as a disruptor in the plant-based technology space meant we needed a creative partner who could not only imagine the possibilities along with us, but help us to articulate our go-to-market strategy and vision for the future.
 
The Hi, Hello team has consistently over-delivered creative that showcases our company as the front-runner in the gene-editing space and has helped bring our story to life for targeted audiences across a variety of industries.
 
The team’s responsiveness and keen interest and ability to deeply understand our business objectives has translated to a sharp, distinguishable and articulate brand identity and narrative for Calyxt that we can leverage for years to come.”

- Trina Lundblad, Director of Corporate Communications, Calyxt

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16 West 26th Street #200, Minneapolis, MN 55404

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brand strategy

strategy

brand identity design

identity

digital website design

digital

retail food packaging design

packaging

print brand design

print

environment design

spaces