PostKnife

A subscription service gets a super-charged start with a comprehensive, well-honed brand launch.

brand strategy
brand identity design
digital website design
retail food packaging design
brand design
brand strategy

key insight

Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

HH_Icons_Label_strategy white copy.png
HH_Icons_Label_strategy white copy.png

Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

logo design
brand identity design

brand identity system

The idea of sharpness leads the brand: sharp points on graphics, high contrast colors & short, witty headlines. 

logo design

logo

logo design

hero graphic

color

brand identity design

typography

digital website design
digital website design

introduces, educates and sells knife subscriptions.

website

website

digital website design
digital website design
digital website design

social campaign

social marketing campaign
social marketing campaign
social marketing campaign
social marketing campaign
social marketing campaign
social marketing campaign
social marketing campaign

Social media posts slice through your feed with statements about the benefits of sharp knives. 

retail food packaging design
retail food packaging design

The knives are delivered in a shipping box that is over-engineered to protect edges and postal carriers.

shipper design

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jcp_post_knife_0750_1000.png
brand design
brand identity design

photography library

Showcasing the product, demonstrating the benefits of freshly sharpened knives and explaining how the service works.

brand design
brand design
brand design
brand design
brand design
brand design
brand design
logo design

“Hi, Hello touched on every part of customer experience with PostKnife; web design and layout, copy, colors, logo, shipping box... every interaction that my customers have with my company is intentional, and having them create that experience has been invaluable.”

 

- Mike Maestri, founder, PostKnife

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16 West 26th Street #200, Minneapolis, MN 55404

  • LinkedIn
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brand strategy

strategy

brand identity design

identity

digital website design

digital

retail food packaging design

packaging

print brand design

print

environment design

spaces