PostKnife
A subscription service gets a super-charged start with a comprehensive, well-honed brand launch.
key insight
Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines.
Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines.
Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines.
brand identity system
The idea of sharpness leads the brand: sharp points on graphics, high contrast colors & short, witty headlines.
logo
hero graphic
color
typography
introduces, educates and sells knife subscriptions.
website
website
social campaign
Social media posts slice through your feed with statements about the benefits of sharp knives.
The knives are delivered in a shipping box that is over-engineered to protect edges and postal carriers.
shipper design
photography library
Showcasing the product, demonstrating the benefits of freshly sharpened knives and explaining how the service works.
“Hi, Hello touched on every part of customer experience with PostKnife; web design and layout, copy, colors, logo, shipping box... every interaction that my customers have with my company is intentional, and having them create that experience has been invaluable.”
- Mike Maestri, founder, PostKnife
