A subscription service gets a super-charged start with a comprehensive, well-honed brand launch.

When launching a startup, job number one is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

visual tools

The idea of sharpness leads the brand: sharp points on graphics, high contrast colors & short, witty headlines. 


logo versions



typography style

The knife icon is the primary hero graphic: the first option on all branding and activation.

The wings on the knife tell the story of the service: freshly-sharpened knives delivered to you.

website introduces, educates and sells knife subscriptions.


Social media posts slice through your feed with statements about the benefits of sharp knives. 


The knives are delivered with an over-engineered shipping box to protect edges and postal carriers.

photography library

Showcasing the product, demonstrating the benefits of freshly sharpened knives and explaining how the service works.

“Hi, Hello touched on every part of customer experience with PostKnife; web design and layout, copy, colors, logo, shipping box... every interaction that my customers have with my company is intentional, and having them create that experience has been invaluable.”


- Mike Maestri, founder, PostKnife

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