Coinbase Learning
A extensive learning portfolio to help Coinbase scale at the speed of crypto.

Coinbase employs the smartest people on the planet. And smart people expect learning to be continuous. Coinbase expects this too—the faster the better. Enter Coinbase Learning: a massive training + development curriculum encompassing every corner of the company, culture and crypto at large. Hi, Hello created a visual brand system that is just as comprehensive.

learning + development curricula
industry
orientation
company values
technical
leadership




Crypto U
Starting Block
Culture Code
PED Learning
Leadership Unlocked

Ensuring a company-wide crypto understanding
all employee

Elective

Specialized

Core


product, engineering + design

Product

Blockchain

Advanced De Fi








An intensive orientation to teach employees to take ownership from day 1








A deep dive on Coinbase’s cultural and collective expectations.
Clear Communication
Efficient Execution
Top Talent
Positive Energy
Championship Team
Customer Focus
Act like an Owner
Continuous Learning
Mission First
Repeatable Innovation





Teaching Product, Engineering and Design teams how to innovate smarter and faster together











Building better leaders to keep
Coinbase in the lead




