Purpose

To help launch Pinterest’s Social Impact & Philanthropy platform, Hi, Hello created a visual identity and strategy built around the idea that a more inspired world starts with a self you love. 

brand strategy
brand identity design

While inspiration has always been at the core of Pinterest, the focus of Purpose’s social impact and philanthropy is on emotional wellbeing. When people are more emotionally well, they are more able to receive and respond to inspiration. And more inspired people will make the world better for everyone. The brand expresses this idea with illustrations of positivity, growth, and hope.

logo design

Illustrations created by Miguel Porlan

brand identity design

brand identity

The “o” in Purpose is a metaphorical window to a world that does not yet exist, a world Purpose is trying to help build

logo design

nurturing + growth

logo design

emotional wellbeing

logo design

reaching goals

logo design

positivity + hopefulness

brand strategy design

fluid graphics

Purpose is a brand of action, and its graphic language can stretch, scale and tell visual stories.

logo design
logo design
logo design
animation design
animation design
animation design
animation design
poster design
poster design
poster design
digital brand design
Google Slides presentation
digital brand design
digital brand design
digital brand design
digital brand design
digital brand design
environment event design

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16 West 26th Street #200, Minneapolis, MN 55404

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brand strategy

strategy

brand identity design

identity

digital website design

digital

retail food packaging design

packaging

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print

environment design

spaces