Purpose
To help launch Pinterest’s Social Impact & Philanthropy platform, Hi, Hello created a visual identity and strategy built around the idea that a more inspired world starts with a self you love.
While inspiration has always been at the core of Pinterest, the focus of Purpose’s social impact and philanthropy is on emotional wellbeing. When people are more emotionally well, they are more able to receive and respond to inspiration. And more inspired people will make the world better for everyone. The brand expresses this idea with illustrations of positivity, growth, and hope.
Illustrations created by Miguel Porlan
brand identity
The “o” in Purpose is a metaphorical window to a world that does not yet exist, a world Purpose is trying to help build
nurturing + growth
emotional wellbeing
reaching goals
positivity + hopefulness
fluid graphics
Purpose is a brand of action, and its graphic language can stretch, scale and tell visual stories.
Google Slides presentation
